Look Who's Coming To Town

EC Trading Global Introduces “Pinoy Town” — A Taste of Filipino Comfort, Freshly Baked

As part of its continued expansion into culturally rich food offerings, EC Trading Global proudly unveils its newest brand: Pinoy Town—a line dedicated to bringing authentic Filipino baked goods to Canadian shelves.

A Celebration of Filipino Flavours

Pinoy Town is centered on one of the Philippines’ most beloved comfort foods: siopao, a soft, fluffy steamed bun filled with savory meats and rich, flavorful sauces. Alongside siopao, the brand will feature a curated selection of freshly baked breads inspired by traditional Filipino panaderia recipes—offering both nostalgia for Filipino communities and a delicious discovery for new audiences.

Fresh, Accessible, and Ready for Everyone

Pinoy Town products are crafted with a focus on freshness, quality ingredients, and authentic taste. Designed for convenience without compromising tradition, these items are perfect for quick meals, snacks, or sharing with family.

In an exciting move, Pinoy Town will soon be available across Save-On-Foods locations—making it easier than ever for Canadians to enjoy Filipino bakery favorites right in their neighborhood grocery stores.

Expanding Cultural Connections Through Food

With the launch of Pinoy Town, EC Trading Global continues its mission of connecting global flavors with local markets. This new brand reflects a growing demand for diverse, ready-to-enjoy foods while celebrating the rich culinary heritage of the Philippines.

Coming Soon

As Pinoy Town rolls out across Save-On-Foods stores, customers can look forward to a warm, comforting experience rooted in tradition and made for modern lifestyles. Whether you’re rediscovering familiar favorites or trying Filipino cuisine for the first time, Pinoy Town invites you to enjoy a true taste of home—freshly baked and ready to savor.